Marsha Cooke, Senior VP of Content and Community Strategy, VICE Media

My name is Marsha Cooke. I'm a senior vice-president at Vice Media. My role is content strategy and community and I've recently changed my department up a bit and it will soon be called Impact, which will really focus on our impactful content and our external relationships with organizations that mirror our purpose as a company. Busy day is meetings, oftentimes reading and looking at our content. I aggregate most of our content on a weekly basis so that, or better yet, curate our content and I produce Marsha's playlist for the entire company. We produce so much content that oftentimes I find that our own staff does not know what others are creating inside the company that they work for, so I put together a weekly playlist which obviously takes me all week because I'm the person that's reading all the content and watching all the content, so I pretty much work non-stop and it's a lotta talking. It's a lotta talking and it's a lot of why isn't the magazine talking to our video people about the stories that they're working on, so I feel like I'm constantly getting people to collaborate. I think my great strength at Vice is to influence. I want all platforms across our entire company to learn the fine art of collaboration. My ability within this job is to celebrate the diversity of thought, the diversity of our content and the diversity of our staff and it's so important that the issues that we cover daily are mirrored to our external audience, so figuring out ways, if we're doing something of great importance about the war in Syria, how are we connecting those stories to an external audience outside of those that are reading, watching, and listening, so I find that having that voice, my voice, at the table to remind people of ways that we can collaborate that's gonna amplify the content and also really show our audience that we believe in the content that we create is not only important to me about who I am as a human being, makes my job really fun and interesting and oftentimes challenging, but I think that that's why I'm there.